What I Cherish Most in My Cleaning Biz

By Hitman | March 6, 2010

Click here to see the bigger exampleIf my office was on fire and I could run in to save ONE thing…

It would be my client database.  This is the most important asset in my business.

Of course I keep a back-up copy in my home.  But I cherish my client list so much I’d be tempted to run into a burning building to save it.

I suggest you consider your client database your most important asset.

How do you nurture your client database?

First, make sure you have your clients in your computer. No, a shoebox of invoices won’t work.

Second, mail something to your clients every single month or minimum every other month.  Yes, email newsletters are good too, but I’m really talking about a good-old snail mail newsletter or postcard.

Click here to see the bigger exampleI’ve got a brand new Area Rug Cleaning Newsletter I’m about to launch.

To see a sample, click one of the images

Until later,

John Braun

P.S.  Email marketing is a great idea too.  In fact, my email marketing course will be available next week.   You can hear an 8 minute audio podcast that tells you exactly how to get emails from your clients.

P.P.S.  Members of my Ad-of-the-Month Coaching Club get in on the new Email Marketing Course as well as get the templates for the NEW Rug Cleaning Newsletter.

To get in the club see www.Hitmanadvertising.com/coaching

Topics: Uncategorized | 4 Comments »

4 Responses to “What I Cherish Most in My Cleaning Biz”


  1. Sandy Says:
    March 8th, 2010 at 4:35 pm

    Hi,

    I take it the newsletter is available as a download. I’m based in the UK. Can it be amended to suit our market?

    Regards

  2. Hitman Says:
    March 9th, 2010 at 2:14 pm

    You got it. It’ll be available in both Microsoft Word and Adobe PSD. The PSD is the ideal way if you’re getting them professionally printed. It will deliver a much nicer final product.

    For my Ad of the Month members, you’ll also get a second newsletter/postcard to mail to current clients and prospects.

    The Hitman

  3. Ducted heating cleaning Says:
    March 17th, 2010 at 9:43 am

    I take it the newsletter is available as a download.For my Ad of the Month members, you’ll also get a second newsletter/postcard to mail to current clients and prospects.

  4. "Jacksonville Cleaning Services " Says:
    March 24th, 2010 at 2:50 pm

    That’s a very nice technique about cleaning business. This gave me an idea on how to grow up and succeed with this chosen career.

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