SEO For Carpet Cleaning?

By Hitman | May 29, 2009

You’re invited to a special webinar this Monday night, June 1st at 7pm central.

Get your internet marketing questions answered on this special Internet Marketing Q & A webinar. You’ll also get some ideas on how to make your website book more cleaning jobs.

Register FREE at https://www2.gotomeeting.com/register/222171811

Here’s what the telemarketer told me:

You know how I feel about making an advertising decision based on a sales call.

JUST SAY NO.

When someone calls you to sell advertising, they want you to make a split decision. Basically, they want you to re-do your advertising plan to include them.

Have you ever purchased advertising based on a sales call that turned out to be profitable? It’s VERY rare.

Here’s what I want you to do…make your advertising plan based on a well thought out decision. Then, contact the appropriate media to make an educated decision.

Don’t let someone else plan your advertising for you.

Here’s what an ELocal salesperson said when they called me the other day.

This may help shed a little light on what search engine optimization means.

The salesperson announced she was selling “Top Placement in Google.” Wow, this sounds great.

She had me pull up the search for “carpet cleaning in aurora oh” as her example. Then she pointed me to the local business results at the top for Google maps.

She called it the top ten of Google. “This isn’t the top ten of Google”, I said. “It’s the local map business search results.”

I can see how easy it is to confuse this subject when the person calling me from ELocal wasn’t quite sure herself. After all, the section she was speaking about is fairly new.

But the truth is, while the local business results listed get clicks, they don’t get as many clicks as normal Google searches.

And the other really bad mistake was the keywords were NOT the best choice. Most SEO professionals have no idea which keywords to use for carpet cleaning.

First, the word “in” should NOT be included. Second, any time you include a state abbreviation, the number of people searching is reduced. And finally, Aurora, Ohio is has a population of 13k people.

It’s actually really easy to get ranked for a keyword term like “carpet cleaning in aurora oh”. But it isn’t the most beneficial keyword for the carpet cleaner in Aurora.

But many SEO professionals aren’t interested in finding the correct keywords because it’s easier for them to rank their clients for the lesser effective keywords. And the bad part is, their clients don’t know they’re getting ranked for the wrong keyword phrases.

Their client thinks since they are ranking #1 in a keyword, it’ll get them traffic. But ranking #1 in the wrong keyword won’t bring you as much traffic.

So remember kids, JUST SAY NO to sales calls for advertising.

And make sure you hire a qualified SEO professional.

Topics: Carpet Cleaning Marketing, Carpet Cleaning Websites | No Comments »