Howard tells exactly how… 

Topics: Howard Partridge Roundtable | Give Your Two Cents »

Hello from Howard’s Roundtable.  If you’re not here, you’ll be missed.  Check here over the course of the next three days for “Play-by-Play” clips of the Roundtable.  Here’s a clip from the opening filmed just a few moments ago.

Topics: Uncategorized | Give Your Two Cents »

Dave and I on the airplane.  Dave is a competitor in my city, an all-round great guy, and a good friend.

Topics: Howard Partridge Roundtable | Give Your Two Cents »

YES!  You can now get both the Neighborhood Advertising Campaign and the Newspaper Campaign.

So click on the order links below. 

Topics: Uncategorized | Give Your Two Cents »

To order the Newspaper Advertising Campaign Click Here

Enter the coupon code “Hitman” and click apply to get your $50 discount before minight April 15th.

Topics: Newspaper Advertising | Give Your Two Cents »

Below is a 3-minute audio message about the NEW newspaper campaign.

To order, Click Here for the Newspaper Campaign.

If you want to get the Neighborhood Advertising Campaign and take your last chance to get it at the old price, go to www.Hitmanadvertising.com/neighbor

The coupon code for both packages is “Hitman.”  Type this on the order page and click apply.

If you are a purchaser of the “Secrets to Profitable Advertising” system, email me and I’ll give you a coupon code for $75 off the purchase price.

***These coupon codes are only good for the first 50 purchasers and EXPIRE on April 15th at midnight***

Thanks,

John “Hitman”

P.S.  Here’s the audio message…

 

 Newspaper campaign info: Play Now | Play in Popup | Download

Topics: Carpet Cleaning Ads | Give Your Two Cents »

Wheew. I’m back.

Here’s a bit of advice about Disney. DO NOT go during spring break. For that matter, don’t go any time your kids or anyone else’s kids are out of school.

Pull your kids out of school or you’ll regret it.

I’m continuously amazed at the amount of people that come to these parks. And to think, Walt Disney initially brought people in with an infomercial called “Wonderful World of Disney.” He gave valuable information and then sold his theme park on every show.

Position yourself as the Disney of cleaning in your city. Make your service look so attractive that high end homeowners would NEVER consider hiring Bubba for his $59.99 whole house special.

To do this, you have to do more than simply letting your community know you are there. You need to let them know how you’re different. You need to help them with their problems. Give them benefits as to how your service will help them more than Bubba’s will.

Position your company as the “go-to” company for people who need flooring maintained.

Just study what another company did and replicate it.

Until Later,

John Braun

P.S. Howard Partridge’s Roundtable happens this April 22-24^th. You’ll get to tour his company and copy his entire marketing and management system. For information, go to www.howardpartridgeroundtable.com

P.P.S. If you’re currently not an inner circle member, email me privately. I have a personal SUPER offer that will make attending the Roundtable even better.

Topics: Carpet Cleaning Marketing | Give Your Two Cents »

The cardinal rule in marketing is to be different. If you think back on any marketing you’ve done that didn’t work, it was more than likely because you were copying your competitors. And you know what? Chances are, he wasn’t doing any better with his marketing than you were.

Everyone uses the standard door hanger flyers you get printed up for an inflated amount of money. You can’t put much on these doorhangers. Granted, a nice picture or two will help. But there’s just not enough room for much more.

If you’ve ever gone through the painstaking venture of passing out doorhangers yourself, you expect to get something out of it. There’s no rules that state you MUST use the same doorhanger format everyone else uses. So why not do something different right out of the gate?

Since you’re going through the work of walking from door to door, deliver something more than tiny doorhanger. Deliver a mini package. There is no extra postage because today you’re the postman.

Buy the clear door hanger bags. They have a hole in them just like the paper doorhangers. Create a package with the intent the homeowner will use your service.

Put in flyer or salesletter. Add a brochure, business card, or magnet. Heck, go all out and throw in some trinkets like company pens, calendars, or whatever fits.

Think about your prospect. Create the package based on him or her. What can you tell them that will create a response? What offers can you make them?

Speaking of offers…as with a salesletter, put a separate order page in the package. Remember to approach it like a direct mail piece. Put your headline or the most eye catching graphic on the outer portion of the package. Make sure it shows through the clear plastic door hanger. You want the homeowner to see it as soon as he walks up to the door.

Another strategy is to place the package in an envelope. This gives intrigue. Place the envelope in a noticeable spot on the door. They’ll think it could be a note from a neighbor or friend. It will get opened right away. Once opened, make sure the headline intrigues them enough to keep reading more.

Passing out flyers is hard work. Have some purpose and strategy behind doing it. Be different. Your flyer campaign will be much more successful.

To get my entire Neighborhood Advertising Campaign with 18 total flyers, salesletters, and postcards already done for you, go to www.Hitmanadvertising.com/neighbor

Topics: Carpet Cleaning Postcards | Give Your Two Cents »

The brand new “Neighborhood Advertising Campaign” is out.  This complete campaign has 18 total postcards, salesletters, and flyers.  It’s a campaign designed to target high end homeowners in a particular area. 

I wrote the campaign back in 2005 when gas prices first started getting ridiculously high.  I wanted to save money on gas and labor.  So I decided to target the high end homeowners near my shop.  I worked wonders.  We drastically cut down on drive time and took over the neighborhoods we wanted to target.

To see more information go to www.hitmanadvertising.com/neighbor

Topics: Carpet Cleaning Postcards | Give Your Two Cents »

On Thursday March 4th, I’ll be interviewing Rick Gelinas on “Commercial Carpet Cleaning Marketing.”

You can join us in this teleseminar webinar.  All you’ll need to do is register at www.Hitmanadvertising.com/freeteleseminar

It’s FREE.  So make sure you’re registered now! 

Topics: Uncategorized | Give Your Two Cents »