Fix the voice blast so it leaves a message on their voicemail. Leave them some valuable tips on what to do to prepare. Show them you care enough to leave them a personal message.

Say something like, “Hi, this is John from Premium Carpet Care. I just wanted to call and let you know Tropical Storm Fay is expected to come our way tomorrow around noon. It’s going to bring a lot of rain. If you have any problems with your roof leaking or water getting in your home, don’t worry. It can often be dried out. Your house can be saved from mold and wood rot if you act quickly. Give us a call if we can help. You can reach us at 474-1133.”

Be very conversational about the way you record the message. I’m
not a big advocate of voice blasting. You don’t want to tick your
clients off. But if you use it at the right time it can make a
huge impact.

I can’t claim ownership to this idea. My friend Don DeLeeuw told
me about this.

P.S. If you’d like to get more unique marketing ideas every single month, go to www.Hitmanadvertising.com/coaching

I received a question from one of my Ad-of-the-Month members about raising prices. His question was whether or not he could raise his prices too high to outprice himself out of his market.

This is an especially important issue right now.

Here’s my answer….

If you raise your prices, you will make more profit. Will you be busier? Not necessarily. But remember, profit is what you’re after–not being busy.

Yes, you can out price yourself.

I think your price has to be in balance with your salesmanship and your niche marketing. In other words, the higher your price is from your competitor, the more you’ll need to have your prospect convinced you are the company for him. Sometimes a higher price can help convince the prospect. Higher-end buyers know that quality can’t be bought cheap.

But your sales process and marketing needs to really be what convinces them you are the best company to meet their needs.

If your prices are way over the average cleaner in your area, you’ll need to have sales systems in place to explain why. Or better yet, have systems in place that pre-condition the prospect to know you are more expensive before you even give them a price.

This is done through your pre-inspection, telephone scripts, business cards, website, and all your advertising.

You want your prospect to think, “I bet this is going to be expensive.” If you have a prospect tell you this before you give her the price, you’ve done your job in selling.

Your sales process has to be down cold if your prices are higher than most of your competitors. You need to have a script for in-home sales and incoming phone sales. In that script, NEVER EVER give the prospect a price before you’ve explained you’re service. If you simply give her a price, the only difference she has between you and Bubba’s service is you’re more expensive.

Tell her what you do before you give her the news of the price.

Hope that helps.

P.S. I need 14 more people in my NEW Ad-of-the-Month Coaching Club. Will it be you? There are some killer bonuses for you when you join now. Details of the new coaching club are at www.HitmanAdvertising.com/coaching

If you’ve considered getting my “Secrets to Profitable Advertising” package, this month I’m giving away ONE FREE MONTH of membership in the Ad-of-the-Month Club with purchase. Go to www.HitmanAdvertising.com/secrets

Watch the video by clicking below.

To order my Neighborhood Advertising Campaign that includes 19 proven salesletters, postcard, and flyers, to to www.HitmanAdvertising.com/neighbor

The new members have been learning a lot about advertising their business and keeping in touch with their clients through the internet and direct mail. Check out everything that’s included with the program by going to the link above.

To celebrate the end of the launch for the new Ad-of-the-Month Club, I’m holding a special teleseminar with Dusty Roberts.  Dusty owns a highly successful rug cleaning operate in Victoria, Canada and he’s going to show you how to do the same with your business.

You don’t have to be a member to attend the event.  I’m holding it as a celebration and a way of saying “thanks” for being a subscriber to my e-newsletter.

http://www.instantteleseminar.com/?eventid=3586179 

We’re getting down to the wire… in less than 24 hours we are going to close down our Ad-of-the-Month club charter membership.

This is literally your last chance to jump on board and take advantage of the big savings AND the extra bonuses.

Unfortunately, I know there are some people reading this email right now that will procrastinate for one reason or another, and will miss this opportunity to save big and get a bunch of extra bonuses.

But even worse, for every day that they wait to sign up, they will be losing out on the chance to grow their business with highly profitable advertising.

Don’t be one of those people…

Go here to find out about the Ad-of-the-Month Club:

http://www.Hitmanadvertising.com/coaching

Until later,

John Braun

PS: Don’t forget, there’s no commitment whatsoever in the club.  If you’re not getting everything you need from the club, you can get out at any time.

To get the Adwords manual FREE, go direct to www.HitmanAdvertising.com/coaching/AdwordsMadeEasy.pdf

In the NEW Ad-of-the-Month Club I will be coaching cleaners to profitable advertising as well as providing already done ads for Google Adwords, newspaper, radio, yellow pages, websites, direct mail postcards, salesletters, and more.

I still have 24 spaces left as of 4pm central time.  So if you’d like to be a part, our first class starts this coming Monday night, July 7th.

But hurry, once these 24 slots are filled, the bonuses are gone and the price goes up.

To see more details for the Ad-of-the-Month Club and find out about the incredible bonuses, go right now to  www.Hitmanadvertising.com/coaching

Registration is now open.

By the way, this charter member rate is only available to you because you’ve
subscribed to my e-newsletter. 

I’m not making it available to anyone else yet. 

The price is…….$97 per month.   When it’s available to the rest of the industry it
will start at $127.  And, they won’t get all the cool bonuses.

But if you register now, your price is locked in.

To find out more, go to www.Hitmanadvertising.com/coaching

Until later,

John Braun

P.S.  Thanks for you patience and for bearing with me through this.

At the beginning of every month brand new ad ideas are created.  Members are encouraged to participate in the ad process, but aren’t required.  You can give ad ideas or submit ads you are working on to be reviewed. 

Then, via teleseminars and webinars, I review and critique your ads. 

At the end of the month, I choose ONE ad to completely overhaul and give this ad to the club members.  Members will have an opportunity to run the ad right away or keep it for a later time. 

Not only will you get an already done ad at the end of the month, you’ll also get to see all kinds of great ad ideas.  I’m excited to see how this will change advertising as we know it in the cleaning industry.

Some of the topics we’ll be covering will include:   internet marketing, direct mail, newspaper, radio, television, flyers, magazines, yellow pages, and other advertising topics. 

Sending newsletters to your clients will never be easier.  Each month you’ll get a newsletter or postcard to send to your existing clients.  I’ll also give you my insider tips on how to do this the in the most efficient way.

You’ll get a chance to email me any questions you have about advertising.  I’ll give you my private email address that only my Ad-of-the-Month members have.

And if that’s not enough, I’ve got some SUPER cool bonuses I’ve added only to charter members.

Here’s what I’ve put together (If you’re one of the first 50): 

• 9 headline templates you can use to increase the response of ANY ad

• The How to Make Money with Google Adwords complete report

• Special report on How to Get the Best Ranking with your webpage

• My 93 page employee training manual for cleaning techs—you can adapt this manual for your own business

• 4 newsletters to send to your clients

The Ad-of-the-Month coaching program opens Tuesday, July 1st at 7pm central.

To get these bonuses, you MUST be one of the first 50 registrants.

These bonuses alone are worth over $527. And you get all of them just as a thank you for being a charter member of the new Ad-of-the-Month Club.

The price?  I’m still crunching the numbers.  As I’ve said before, affordable for everyone.  Not $400, $300, or even $200.

Check back here tomorrow at 7pm central–registration will be open.

Will you be one of the charter members?

To leave me questions or comments, click here

To see more videos, scroll down this page.

I’m only letting 50 people in the program as a charter member.  Charter members get locked it at a lifetime guaranteed low rate.  Plus, they’ll be getting some extra special bonuses.

Do you have any questions or comments about the new Ad-of-the-Month program?

Just click here to make your comment…

Here are the bonuses I’ve put together (if you’re one of the first 50): 

• The How to Make Money with Google Adwords complete report
• Special report on How to Get the Best Ranking with Your Webpage
• My 103 page employee manual for cleaning techs
• 4 newsletters already done for you to send to your clients

Plus you’ll get a couple more special surprises.

How can you be one of the first 50?  Just be one of the first to sign up on Tuesday, July 1^st at high noon central time.  I’ll email you a link to the sign-up page on Tuesday morning. 

It’s going to be like having an advertising department on staff- all for less than what you pay an assistant technician in ONE day.

You’ll get some of the most creative, profitable advertising ideas in the cleaning industry. 

I’ve gotten lots of emails over the last few days asking questions about the new program.

If you have a question or comment,  Click Here to leave your input.