Wheew. I’m back.

Here’s a bit of advice about Disney. DO NOT go during spring break. For that matter, don’t go any time your kids or anyone else’s kids are out of school.

Pull your kids out of school or you’ll regret it.

I’m continuously amazed at the amount of people that come to these parks. And to think, Walt Disney initially brought people in with an infomercial called “Wonderful World of Disney.” He gave valuable information and then sold his theme park on every show.

Position yourself as the Disney of cleaning in your city. Make your service look so attractive that high end homeowners would NEVER consider hiring Bubba for his $59.99 whole house special.

To do this, you have to do more than simply letting your community know you are there. You need to let them know how you’re different. You need to help them with their problems. Give them benefits as to how your service will help them more than Bubba’s will.

Position your company as the “go-to” company for people who need flooring maintained.

Just study what another company did and replicate it.

Until Later,

John Braun

P.S. Howard Partridge’s Roundtable happens this April 22-24^th. You’ll get to tour his company and copy his entire marketing and management system. For information, go to www.howardpartridgeroundtable.com

P.P.S. If you’re currently not an inner circle member, email me privately. I have a personal SUPER offer that will make attending the Roundtable even better.

Topics: Carpet Cleaning Marketing |

Comments

Name (required)

Mail (will not be published) (required)

Website

« If Your Flyers Don’t Work, This May Be Why… | Home | Newspaper Campaigns That Beat Yellow Pages All Year Long »