Carpet Cleaning Advertising

How to Stay Booked Even in the Slow Season

Friday, February 5th, 2010

Here’s what I do…

I’ve been doing this for years to stay busy in what are usually the slowest months for most cleaners in my city…
It doesn’t have anything to do with the internet, although you could use the internet to leverage it.
It doesn’t cost much money.
In fact, once we do it, it’s money in the […]

Carpet Cleaning Advertising Predictions For 2010

Saturday, December 19th, 2009

Let’s imagine for a moment what 2010 will bring. Hopefully you’ve set aside some time in the next couple weeks to create an advertising plan for the coming year. To create the plan, you surely need to consider trends in media.

Let’s take an educated guess at what may be your best advertising bets.

The […]

I Got a Facelift

Friday, August 28th, 2009

You’ve heard how mechanics have neglected cars, carpet cleaners neglected carpets, and website people neglected websites?
 
Well, it may be true.  I’ve spent so much of my time sprucing up websites for other companies, I’ve neglected my own. 
 
But NOT anymore.  I just gave my site a facelift. 
 
And I added several things you’ve asked for over […]

Advertising Postcard Ideas For Cleaning Companies

Monday, August 17th, 2009

It’s pouring down rain in Pensacola. Tropical storm Claudette is here (what’s left of her anyway).
I had to wade through the Office Depot parking lot this morning to purchase labels for my client postcards.
Hey, I’d swim in shark infested waters if I needed to. Keeping in touch with your clients is the smartest thing you […]

Howard Partridge Roundtable

Wednesday, May 6th, 2009

Here’s a clip of my presentation at Howard Partridge’s Roundtable on May 2, 2009.

Find out the newest program I revealed at Roundtable…..click here

Blogging is Easy Internet Marketing

Friday, April 17th, 2009

Here’s an article I recently wrote for ICS Magazine:
Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.

The Internet is the New Yellow Pages
What does this have to […]

Internet Marketing Class Opening Soon…

Friday, February 27th, 2009

So sorry…
The internet marketing class is coming in just a couple days.  You’ll be emailed as soon as registration opens.  Keep watch on this blog.  Open registration will be any day.
It’s gonna be a GREAT class that shows you everything you’ll need to know.
Here’s a GREAT excercise to learn networking on the internet:  Create a […]

Should You Advertise in the Yellow Pages?

Thursday, September 11th, 2008

Can yellow pages work? Of course. It’s worked okay for me. I know other cleaners who it’s done pretty well for. But is it the best bang for YOUR advertising buck? I’ll tell you how to find out.
Here’s the problem…
Many cleaning company owners go about planning their advertising backwards. […]

Voice Blast the Right Way

Saturday, August 23rd, 2008

Send a voice blast out to your clients. Don’t annoy them.
Fix the voice blast so it leaves a message on their voicemail. Leave them some valuable tips on what to do to prepare. Show them you care enough to leave them a personal message.
Say something like, “Hi, this is John from Premium Carpet Care. I […]

Good Adwords: What Every Carpet Cleaning Company Should Know

Saturday, June 21st, 2008

Some exciting news!
I was in Destin yesterday wave runner riding with Howard Partridge.
We had a blast. 
We didn’t talk business much, but I told Howard a little about what’s going on with the new Ad-of-the-Month Club. 
And then I remembered…I need to get a kick off date set so we can launch this program. 
That’s what a day […]

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