The cardinal rule in marketing is to be different. If you think back on any marketing you’ve done that didn’t work, it was more than likely because you were copying your competitors. And you know what? Chances are, he wasn’t doing any better with his marketing than you were.

Everyone uses the standard door hanger flyers you get printed up for an inflated amount of money. You can’t put much on these doorhangers. Granted, a nice picture or two will help. But there’s just not enough room for much more.

If you’ve ever gone through the painstaking venture of passing out doorhangers yourself, you expect to get something out of it. There’s no rules that state you MUST use the same doorhanger format everyone else uses. So why not do something different right out of the gate?

Since you’re going through the work of walking from door to door, deliver something more than tiny doorhanger. Deliver a mini package. There is no extra postage because today you’re the postman.

Buy the clear door hanger bags. They have a hole in them just like the paper doorhangers. Create a package with the intent the homeowner will use your service.

Put in flyer or salesletter. Add a brochure, business card, or magnet. Heck, go all out and throw in some trinkets like company pens, calendars, or whatever fits.

Think about your prospect. Create the package based on him or her. What can you tell them that will create a response? What offers can you make them?

Speaking of offers…as with a salesletter, put a separate order page in the package. Remember to approach it like a direct mail piece. Put your headline or the most eye catching graphic on the outer portion of the package. Make sure it shows through the clear plastic door hanger. You want the homeowner to see it as soon as he walks up to the door.

Another strategy is to place the package in an envelope. This gives intrigue. Place the envelope in a noticeable spot on the door. They’ll think it could be a note from a neighbor or friend. It will get opened right away. Once opened, make sure the headline intrigues them enough to keep reading more.

Passing out flyers is hard work. Have some purpose and strategy behind doing it. Be different. Your flyer campaign will be much more successful.

To get my entire Neighborhood Advertising Campaign with 18 total flyers, salesletters, and postcards already done for you, go to www.Hitmanadvertising.com/neighbor

Topics: Carpet Cleaning Postcards | 1 Comment »

One Response to “If Your Flyers Don’t Work, This May Be Why…”

1. Sean Says:
   December 14th, 2008 at 6:12 am

   Wow, these are some great ideas. I tried a 1000 flyers with not one call. I had a nice picture of me, in color! LOL What is the minimum that should be distributed?

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