3 Ways to Trump the Bad Economy

By Hitman | September 17, 2009

John speaks with cleaners at ConnectionsIt’s time to face reality.

A few days ago I returned from my trip to Vegas attending the Connections Convention (see pics). I talked with lots of cleaning entrepreneurs about their marketing.

Some motivational type guys are saying things like, “Just don’t participate in the recession.”

To some extent, it’s true. You shouldn’t get down in the dumps just because the economy isn’t the best.

Yes, if you’re in the cleaning business, lots of people are spending money on restoration and maintenance instead of replacement. But how do you reach them?

The fact is you need to do something RIGHT NOW to assure you’ll stay busy.

Here are 3 quick ideas…

Idea Number One: Send out a sales letter or card to your current clients with a KILLER offer. I like to offer an extra freebie like FREE fabric protection or FREE pet stain removal. Giving away a small freebie can be much kinder to your bottom line than discounting your service.

Idea Number Two: Contact your inactive clients. If you have clients who haven’t used you in over a year, let them know you miss them. Send them a simple postcard with a special offer.

Idea Number Three: Use the Internet like crazy! The internet is seriously the best bang you can get for your advertising buck right now. If you’re not using it to the max, you’re losing out BIG TIME. Lots of companies are getting dozens of calls every week for next to no advertising cost.

Do something different! Do it now!I got to do a little water extraction in the rug cleaning pit at Connections

Until later,

John Braun

P.S. If you want mentoring to help you get the most profitable advertising, consider my Ad of the Month Coaching Club at www.Hitmanadvertising.com/coaching

 

What other ideas do you have about trumping the bad economy?  Leave your comments by clicking the comment button below.

 

Topics: carpet cleaning business | 4 Comments »

4 Responses to “3 Ways to Trump the Bad Economy”


  1. Dusty Says:
    September 17th, 2009 at 9:27 pm

    Sure was great to work with you for a few days in Vegas John. Thanks for all your help! BTW,, thnks for sharing these 3 ideas for how to trump a bad economy, I especially subscribe to #3.

  2. Hitman Says:
    September 18th, 2009 at 3:11 am

    Thanks Dusty. Yes sir, it was a good time. I had a blast at the Rugbadger booth.

  3. Greg Lucas Says:
    September 20th, 2009 at 6:16 pm

    You always deliver great information John, I noticed lots of your marketing is geared toward your existing customers but what do you suggest is the best method beside the internet for getting new customers?…

  4. Hitman Says:
    September 20th, 2009 at 7:22 pm

    Good question Greg. Actually, most of the business we get from our website are NEW customers. Having a website with a unique selling proposition, call to action, and great offer is a must. Then, make sure the site is optimized well. Email me at john@hitmanadvertising.com and I can talk with you about specifically how to do this.

    P.S. Here’s a great article I wrote for ICS magazine on how to make your website sell…

    Click here for the article

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